What exactly is SEO?
Search Engine Optimization (SEO) is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue.
For example, a website that sells designer clothing would want to appear as the first search result whenever a potential customer searches for the phrase "buy designer clothes" in Google.
SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and ShineInWeb knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
Besides the usual SEO tactics, ShineInWeb is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.
When we first get to know you, we’ll immediately begin analyzing your website. We want to know everything we can about it: the goods and the blemishes alike.
This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at ShineInWeb, we understand the importance of taking care of all the little things. If we cut corners, or skipped over the minor stuff (like most other SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.
- Keyword research
- Social media campaigns
- Search engine ranking reporting
- Link building
- Repeat with keyword research
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.
If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That's why it's so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
Keyword research isn't a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.